webinar register page

How to apply semiotics? Using different concepts in the advertising/branding/marketing/finance industry by Rhea Colaso (MA in Semiotics)

Rhea Colaso considers herself a strategist, storyteller and semiotician. She currently works as the head of marketing for Bedford Row Capital, an investment bank in Estonia. She connects the dots between companies looking for funding (25m - 500m range) and investors looking for new opportunities to diversify their portfolios. Previously, she has set up a 25,000sq ft luxury grocery store, built up multiple social media accounts across industries and helped chefs build restaurants based on the menu in their mind.

What is semiotics? How can you use semiotics to understand why someone would spend millions for a picture of a monkey? or How to use Semiotics to build a store experience. Through her presentation, Rhea hopes to explain semiotics and how to use it outside the academic world.

Studying semiotics is a unique experience at the University of Tartu, where one can learn how to read the world and all the characters inside it like a book. Here one can learn how to get deep inside the human mind and what shapes it in a unique study format that includes biology, sociology, literature, politics, cultural studies and even topical trends.

Jan 11, 2023 07:00 PM in Helsinki